THE LAB NYC
CLIENT
Mixmag
YEAR
2017
SCOPE
Media management | photography
CONTEXT
The Lab NYC, a Mixmag-curated live electronic music experience, required an experienced media team to document the story of the weekly series.
APPROACH
Our founder worked closely with Mixmag to manage media workflows, capture performances, and deliver engaging content for post-event media campaigns, from socials to print magazine to Time Square billboards.
OUTCOME
Our work over 2 years saw publication in print magazines, instant image turnaround to Time Square billboards and the unique pleasure of being the only photographer allowed to shoot in the iconic club Output (RIP) amongst other firsts for NYC.
